Can using a T.V. to babysit my kids be bad for them?
Posted by Josh McGee | Education, Random Riffs | October 27, 2009
YES!
Well, at least we can agree there are no benefits. To me this seems like a no-brainer, but the ever growing amount of money spent on baby media products (approaching $225 million annually) like those offered by Baby Einstein indicates some parents think otherwise. Now Disney, who bought Baby Einstein in 2001, is admitting its baby media products do not make kids smarter, and is offering a full refund on products purchased since 2004. Here is a NY Times article with more details about the recall.
Remember when then President Bush hailed the founder of Baby Einstein as the embodiment of “the great enterprising spirit of America.” Here is a good Slate article from the day after that State of the Union address.
UPDATE: Here are some more interesting articles on this topic: CNN, Time 1, Time 2.
As it turns out, actually interacting with your children is better for them that any video ever could be. Here is a strong statement to that effect from the American Academy of Pediatrics from a 2006 memo.
Research on early brain development shows that babies and toddlers have a critical need for direct interactions with parents and other caregivers for healthy brain growth and the development of appropriate social, emotional, and cognitive skills. These infant videos are marketed under the guise of being educational. The company names alone, Brainy Baby and Baby Einstein, are proof of the marketing strategy. There is no current evidence to prove that these videos help infants and toddlers in an intellectual or developmental way. Parents should know that their babies will develop just fine without watching these videos.
Check out this Baby Einstein video. I don’t know about educational, but it sure is mesmerizing.
UPDATE: Read what Dan Willingham has to say about this topic here.
