The New Infomercial’s Here! The New Infomercial’s Here!
Posted by BKisida | Fayetteville, AR, Politics | February 15, 2011
Fayetteville’s new tv-spot, a 5 minute ad on the infomercial “Today In America” hosted by Terry Bradshaw, has finally been unveiled to the public. You may recall that I had a good time complaining about this waste of ~$20,000 in a couple of previous posts. To me, the most entertaining aspect of the city’s involvement with the show was how city officials tried to sell the paid infomercial as a legitimate t.v. show with a legitimate interest in Fayetteville. You can read those earlier posts here and here. In those posts, I discuss how Today in America is simply an infomercial. You pay them a fee, and you get airtime. There’s nothing wrong with that, per se. What’s not so endearing, though, is that they reportedly have salespeople cold-calling potential clients and pretending to have a genuine interest in featuring them on their “show.” Then, when they have the mark right where they want, the “fee” is introduced.
A fun thing about wordpress, the software that this blog runs on, is that I can look at various stats. One of the stats I can see are what search engine terms bring people here. Since writing those earlier posts about Today in America, we’ve had hundreds of visitors that key-word searched “Today in America scam” or “Terry Bradshaw Today in America scam” and such. Apparently, there’s quite a few people out there trying to research Today in America who are also using the word “scam” as one of their search terms.
I’ve also pointed out, as have others, that the money would have been better spent locally. There’s plenty of good video producers in our area. And they already know our town.
Anyway, the infomercial is here now. I personally think it’s goofy as hell and the production value is sub-par. They don’t even mention the Razorbacks. Check it out for yourself.
According to the Fayetteville Flyer, it is going to run on Fox Business this Saturday Feb. 26 at 3 p.m. In case you don’t know, that’s a terrible time. For one, nobody watches Fox Business on the weekends. It’s primarily a weekday network. Well, I guess some people watch it, but you can be the judge as to whether you think, as city officials have claimed, such an airing will “put us on the map.”
Let’s see if we can piece together the demographic profile of who we’re going to be advertising for. According to the Fox Business website, Saturday begins with Mr. Nappy Head himself, Don Imus, from 6-9 a.m. Then there’s an hour of Freedom Watch with Judge Napolitano. Think tea-party constitution loving 9-11 conspiracy theorist. Then, from 10 a.m. until 5 p.m., there is 7 hours of paid programming, with Fayetteville’s spot scheduled for 3 p.m., presumably book-ended by Shake-weight, Bow-flex, and Sham-wow types of shows. Then, at 5 p.m., it’s on to the Cavuto show. Think typical Fox news hack with a larger than average head.
Yep. Fayetteville’s going to get some exposure allright. If all goes as planned, a plethora of tea-party activists, armed with Shake-weights and Sham-wows will soon descend upon us like locusts.
I bet things are going to start happening to us NOW!


It’s session time down in Little Rock, which, among other things, signals the arrival of a certain amount of legislative silliness.

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